Remove FaceMagic content from Bluesky

The combined situation

FaceMagic is a mobile first face swap application available on Apple App Store and Google Play Store. The free tier supports unlimited swaps with a watermark. When FaceMagic output appears on Bluesky, removal proceeds through the statutory takedown process under 47 USC 223a combined with source attribution to strengthen the legal claim.

Why this combination is high risk

FaceMagic's mobile distribution makes it accessible to minors without age verification beyond the standard app store rating. On Bluesky specifically, bluesky's open atproto network allows third party clients and appviews to display the same content. a removal from the official bluesky app does not always remove from third party clients.

How removal proceeds

Bluesky accepts NCII reports through its in app moderation flow and through its trust and safety email. The PDS architecture means content is hosted on individual personal data servers in addition to the network appView. Source attribution to FaceMagic is documented through facemagic outputs include an embedded watermark in the free tier and a characteristic skin tone harmonization that adjusts the swapped face to match the source body skin tone, which strengthens the takedown notice and supports parallel legal action.