The combined situation

FaceMagic is a mobile first face swap application available on Apple App Store and Google Play Store. The free tier supports unlimited swaps with a watermark. When FaceMagic output appears on Tumblr, removal proceeds through the statutory takedown process under 47 USC 223a combined with source attribution to strengthen the legal claim.

Why this combination is high risk

FaceMagic's mobile distribution makes it accessible to minors without age verification beyond the standard app store rating. On Tumblr specifically, tumblr reblogs create persistent copies of content across hundreds of unrelated blogs. a single original post can have thousands of reblogs, each requiring a separate url in the takedown notice.

How removal proceeds

Tumblr accepts NCII reports through its content removal form and through its DMCA agent. The platform's 2018 adult content ban remains in effect, which means NCII reports also benefit from policy enforcement against any sexual content. Source attribution to FaceMagic is documented through facemagic outputs include an embedded watermark in the free tier and a characteristic skin tone harmonization that adjusts the swapped face to match the source body skin tone, which strengthens the takedown notice and supports parallel legal action.

Choose your legal action

FaceMagic on other platforms