Deepfake technology creates dual threats for corporate executives. Business deepfake fraud uses AI voice and video cloning to impersonate executives in wire transfer authorizations and fraudulent communications, a documented multi-billion dollar category of business crime. Separately, non-consensual intimate deepfakes targeting executives are used for harassment, reputational damage, and sextortion. This guide addresses both threat categories.

Business deepfake fraud: executive voice and video cloning

Business email compromise has evolved to include real-time deepfake video calls and AI voice cloning. Perpetrators use AI to clone an executive's voice or generate their likeness in video calls, then authorize fraudulent wire transfers or obtain sensitive information from employees. Mitigation requires verification protocols that do not rely on voice or video authenticity.

Intimate image deepfakes targeting executives

Non-consensual intimate deepfakes targeting executives are used for: personal harassment, sextortion (pay to prevent distribution), competitive intelligence attacks (damage reputation before a deal), and whistleblower intimidation. The concept of discovery applies identically to executive victims, instant exposure report rights, potential civil liability, and findings for non-compliant platforms.

Corporate response protocols

Companies should have pre-established response protocols for both categories: business security teams for fraud discovery, and legal/HR for NCII targeting executives. Legal teams should be pre-briefed on processes so response is immediate on discovery rather than delayed by unfamiliarity with the framework.

Frequently asked questions

Should an executive's company handle deepfake NCII targeting the executive, or is it personal?

Both the executive and the company have legitimate interests. The executive has personal discovery rights independent of the company. The company has potential reputational and security interests. A coordinated response involving both the executive's personal legal team and the company's corporate counsel is most effective.