Major Platform Deepfake Policies Compared
Every major platform has its own deepfake content policy, but all covered platforms share the same obligations. Here is how they compare.
Major platforms have varying policies on deepfake content, but all platforms meeting legal coverage criteria share the same obligation: respond to verified NCII findings within 48 hours of a compliant notice. Understanding platform-specific policies is useful for standard reporting, and obligations take precedence over all platform policies.
Platform voluntary policies
Meta (Facebook/Instagram): prohibits non-consensual intimate imagery including AI-generated content; dedicated reporting tool; average 24-48 hour response. Google: prohibits intimate images shared without consent in Search; dedicated reporting tool; average 3-7 day response. X (Twitter): has wavered on explicit content policies but prohibits NCII specifically; legal notices processed separately. Reddit: prohibits NCII; dedicated reporting tool; average 24-72 hour response for flagged content. TikTok: strictly prohibits NCII; average 24 hour response for flagged content. Pornhub: prohibits non-consensual content; dedicated reporting tool; average 7-14 day voluntary response.
Obligations override policies
Despite differences in voluntary policies, all covered platforms share the same obligation when they receive a formal notice: 48-hour response, no exceptions. A platform cannot use its own policy limitations as grounds to refuse or delay compliance with a valid notice. ScanErase is specifically formatted to trigger this response channel rather than the voluntary reporting channel.
Fastest and slowest platforms
Major platforms with dedicated compliance infrastructure, Meta, TikTok, Google, and Microsoft, tend to process notices quickly. Smaller adult content sites and foreign-based platforms tend to require more of the 48-hour statutory window or alternative escalation. For platforms outside coverage, ScanErase escalates through alternative frameworks including GDPR, DMCA, and direct action.
Frequently asked questions
What is the difference between a voluntary report and a formal notice?
A voluntary report goes through a platform's standard content moderation queue and may take days to weeks. A formal notice is a legal instrument that triggers a mandatory 48-hour response obligation regardless of moderation queue status.
Do smaller platforms also have to comply with obligations?
Obligations apply to 'covered platforms' meeting specific criteria. Smaller platforms may not meet the coverage threshold but are still subject to state NCII laws, DMCA, and standard tort liability.
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