TikTok's recommendation algorithm, combined with its 1.5 billion monthly active users, means deepfake intimate content can reach millions of viewers within hours of upload. ByteDance (TikTok's parent company) has developed hash-blocking infrastructure that prevents re-upload of known deepfake content, but novel deepfakes, newly generated, bypass this. Discovery methods can help find these images.

How deepfakes spread on TikTok's algorithm

TikTok's For You Page algorithm amplifies engaging content without editorial judgment. A deepfake intimate video uploaded to a small account can accumulate millions of views through organic algorithm amplification before being flagged. The speed of TikTok's spread means early detection and rapid discovery are critical.

Duets and Stitches of deepfake content

TikTok's Duet and Stitch features allow other users to react to content by creating paired videos. A deepfake intimate video that receives Duets or Stitches before it is identified creates additional secondary content from other accounts, each of which must be addressed separately. ScanErase's scan identifies both primary and secondary content.

TikTok's hash-blocking for known content

When TikTok removes content, it simultaneously applies hash-blocking to prevent the same content from being re-uploaded. This is more durable protection than removal alone. Novel deepfakes, regenerated from the same source, bypass hash-blocking, which is why ongoing monitoring remains important.

Frequently asked questions

My deepfake video went viral on TikTok before I found out. What can I do?

Upload your face photo for a biometric scan immediately. ScanErase identifies all current instances of the content and provides a full exposure report. You can use the report to file your own reports or seek help.