Forensically preserve the deepfake evidence for celebrity deepfake on Tumblr

Why this matters for celebrity deepfake on Tumblr

• Celebrity photographs are widely available in high resolution through paparazzi archives, premiere coverage, and red carpet imagery, which makes them ideal AI generator input.
• Tumblr reblogs create persistent copies of content across hundreds of unrelated blogs. A single original post can have thousands of reblogs, each requiring a separate URL in the takedown notice.
• Public figure deepfake content benefits from coordinated communications response in addition to legal removal. The audience for the content is also the audience for the correction, which means the legal track and the public response must be sequenced together.
• Social platform distribution drives the majority of secondary discovery because account based interactions surface content to the victim's existing network within hours.
• Celebrity cases benefit from the resources to coordinate parallel platform notices, search engine deindexing, and ongoing monitoring across the wide attack surface that public figure status creates. This is particularly relevant when the action you are pursuing is preserve the evidence, because first action in nearly every case. evidence preservation must precede platform notices, law enforcement reports, and any communication with the perpetrator.

How removal works

What to do, step by step

1. 01
   Forensically preserve every instance before any other action Capture full page screenshots with the URL bar visible, save the highest resolution copy of the celebrity deepfakes available, and document any visible AI generator fingerprints including watermarks, edge blending artifacts, and skin texture inconsistencies. All identified URLs hosting the deepfake content
2. 02
   Run a biometric scan to find every copy across platforms celebrity deepfake content distributed on Tumblr rarely stays there. ScanErase indexes 2.4 billion face embeddings across 200 plus platforms and identifies every current hosting location in a single scan, including mirror copies and AI generated variants.
3. 03
   Complete the forensic preservation record Captures and preserves all deepfake content in a forensically sound manner that supports both criminal prosecution and civil litigation. Evidence preservation must occur before any takedown action because removed content cannot always be recovered. For celebrity deepfake cases on Tumblr specifically, capture the platform unique identifiers including post id, account handle, and timestamp. Capture the original post URL, the original blog name, and as many reblog URLs as possible. Tumblr's reblog graph is queryable through its API which enables batched removal requests for known reblog chains.
4. 04
   Preserve identification metadata for subpoena Even anonymous accounts produce identifiable metadata through Tumblr. Account creation IP, device fingerprint, and posting history support law enforcement subpoena to identify the perpetrator. Doe defendant filings preserve civil claims while identification proceeds.
5. 05
   Coordinate the Tumblr platform removal pipeline Tumblr accepts NCII reports through its content removal form and through its DMCA agent. The platform's 2018 adult content ban remains in effect, which means NCII reports also benefit from policy enforcement against any sexual content.
6. 06
   Notify Google and Bing for search deindexing Search engine deindexing runs in parallel to platform removal. Even after the original is removed, search engines retain cached thumbnails and snippets for weeks. File NCII removal requests with both Google and Bing alongside the platform notice.
7. 07
   File the complete evidence record for the legal track Federal Rules of Evidence 902 for self authenticating digital evidence provides the foundational legal basis for this action. Document every notice sent, every platform response, and every confirmation in a single evidence file. ScanErase produces this Verified Removal Package automatically as your case progresses.

The 48 hour statutory deadline

Legal context

• Federal Rules of Evidence 902 for self authenticating digital evidence
• State evidence preservation requirements for NCII criminal prosecutions
• Tumblr is owned by Automattic and has historically been responsive to NCII reports. The combination of the adult content ban policy and the TAKE IT DOWN Act gives multiple grounds for removal of any reblog chain.
• celebrity deepfake statutory basis: 47 USC 223a TAKE IT DOWN Act, which applies to public figures
• State right of publicity statutes for unauthorized commercial use of likeness