The combined situation

AI generated intimate imagery using your celebrity likeness has appeared online. The TAKE IT DOWN Act covers public figures identically to private individuals, and right of publicity claims provide additional civil remedies for unauthorized commercial use. When this scenario plays out on Yandex specifically, removal proceeds through the statutory takedown process under 47 USC 223a combined with the scenario specific response that public-figure cases require.

Why this combination is high risk

Yandex Images has historically had weaker filtering than Google or Bing, and surfaces results that are deindexed elsewhere. This makes Yandex a critical second pass for any NCII removal effort. For celebrity deepfake cases, celebrity photographs are widely available in high resolution through paparazzi archives, premiere coverage, and red carpet imagery, which makes them ideal ai generator input.

How removal proceeds

Yandex accepts removal requests through its abuse contact at copyright@yandex-team.ru. Yandex Images is particularly important because it indexes adult content that Google and Bing exclude. Celebrity cases benefit from the resources to coordinate parallel platform notices, search engine deindexing, and ongoing monitoring across the wide attack surface that public figure status creates.