File the statutory platform takedown notice for ex partner deepfake on Tumblr
A former partner has used your face photographs to generate AI deepfake intimate imagery and is distributing it without consent. Tumblr typically responds to NCII notices in under 24 hours.
Tldr
A former partner has used your face photographs to generate AI deepfake intimate imagery and is distributing it without consent. The 47 USC 223a TAKE IT DOWN Act treats AI-generated NCII identically to authentic content, and your ex partner is liable both criminally and civilly. Tumblr is a social platform with approximately 135 million monthly users. Tumblr typically responds to NCII notices in under 24 hours. Files a statutory takedown notice against the platform hosting the deepfake content. The platform is required to remove the content within 48 hours under 47 USC 223a TAKE IT DOWN Act, regardless of where the content was generated or whether it is AI generated or authentic.
Why this matters for ex partner deepfake on Tumblr
- Ex partners commonly retain photographs from the relationship that are easily fed into AI nudify or face swap tools. The technical barrier is now under five minutes per image.
- Tumblr reblogs create persistent copies of content across hundreds of unrelated blogs. A single original post can have thousands of reblogs, each requiring a separate URL in the takedown notice.
- Revenge motivated deepfake distribution follows a documented escalation curve. The first 72 hours after creation typically determine whether the content reaches the wider re upload audience or stays contained to the original platform.
- Social platform distribution drives the majority of secondary discovery because account based interactions surface content to the victim's existing network within hours.
- Ex partner deepfake cases benefit from the documented relationship history because the source photographs establish access and motive simultaneously. This is particularly relevant when the action you are pursuing is file the takedown notice, because immediately after evidence preservation. platform removal stops the active distribution and limits ongoing exposure while other legal tracks proceed in parallel.
How removal works
What to do, step by step
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01
Forensically preserve every instance before any other action Capture full page screenshots with the URL bar visible, save the highest resolution copy of the deepfake images available, and document any visible AI generator fingerprints including watermarks, edge blending artifacts, and skin texture inconsistencies. Full page screenshots of every URL where the deepfake content appears, with the URL bar visible
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02
Run a biometric scan to find every copy across platforms ex partner deepfake content distributed on Tumblr rarely stays there. ScanErase indexes 2.4 billion face embeddings across 200 plus platforms and identifies every current hosting location in a single scan, including mirror copies and AI generated variants.
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03
Dispatch the takedown notice to Tumblr Tumblr accepts NCII reports through its content removal form and through its DMCA agent. The platform's 2018 adult content ban remains in effect, which means NCII reports also benefit from policy enforcement against any sexual content.
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04
Do not contact the perpetrator before notices are filed Do not contact the ex partner before evidence is preserved and notices are filed. Confrontation gives them time to delete content, claim the AI nature is a defense, and craft a denial. All communication during the active removal phase should be through counsel. The perpetrator's behavior during this period is critical evidence.
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05
Coordinate the Tumblr platform removal pipeline Tumblr accepts NCII reports through its content removal form and through its DMCA agent. The platform's 2018 adult content ban remains in effect, which means NCII reports also benefit from policy enforcement against any sexual content.
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06
Notify Google and Bing for search deindexing Search engine deindexing runs in parallel to platform removal. Even after the original is removed, search engines retain cached thumbnails and snippets for weeks. File NCII removal requests with both Google and Bing alongside the platform notice.
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07
File the complete evidence record for the legal track 47 USC 223a TAKE IT DOWN Act for the 48 hour platform removal obligation provides the foundational legal basis for this action. Document every notice sent, every platform response, and every confirmation in a single evidence file. ScanErase produces this Verified Removal Package automatically as your case progresses.
The 48 hour statutory deadline
Legal context
- 47 USC 223a TAKE IT DOWN Act for the 48 hour platform removal obligation
- Section 230 does not insulate platforms from this specific obligation once a compliant notice is filed
- Tumblr is owned by Automattic and has historically been responsive to NCII reports. The combination of the adult content ban policy and the TAKE IT DOWN Act gives multiple grounds for removal of any reblog chain.
- ex partner deepfake statutory basis: 47 USC 223a TAKE IT DOWN Act for the 48 hour platform removal obligation, applicable to AI generated NCII
- State NCII criminal statutes in 48 states with felony provisions in 16 states for distribution of AI generated intimate imagery
Frequently asked questions
What if the perpetrator was previously in a consensual relationship with me?
A prior consensual relationship is not a defense to AI generated NCII production or distribution. Consent to a relationship is not consent to AI deepfake creation, and the TAKE IT DOWN Act explicitly removes consent at creation as a defense for the distribution of deepfake content.
How long will Tumblr actually take to remove the deepfake content?
Tumblr typically responds in approximately 20 hours when a properly formatted statutory notice is filed. ScanErase files the notice within 5 minutes of authorization and tracks compliance through your Verified Removal Package.
Will the platform notify the perpetrator that I filed the takedown notice?
Most platforms provide some notification to the account that posted the content, but the notification typically does not identify you. Your name and contact information are not shared with the perpetrator. The notification is limited to the fact that content was removed under a statutory NCII notice.
What if the perpetrator re uploads the deepfake to Tumblr after removal?
Tumblr retains hash signatures of removed NCII content which prevents identical re uploads to the same platform. A follow-up ScanErase scan checks for re uploads across all 200 plus indexed platforms, including AI generated variant versions, so you can file a new notice as soon as matches reappear.
Will the file the takedown notice action reveal my identity to Tumblr or the perpetrator?
The specific deepfake URLs are removed within 48 hours. The platform retains a hash signature that prevents identical re upload to the same platform. The disclosure scope is limited to what the action requires. Your scan and removal process is not disclosed to employers, family, or any third parties beyond the recipients required by the specific legal procedure.
I searched my ex made deepfakes of me and found this guide. What is the very first thing I should do right now?
Before any other action, forensically preserve the evidence with full page screenshots and the highest resolution file copies you can obtain. Do not contact the ex partner before evidence is preserved and notices are filed. Confrontation gives them time to delete content, claim the AI nature is a defense, and craft a denial. Once evidence is preserved, the Tumblr takedown notice and the file the takedown notice action can proceed in parallel.
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