Deepfakes hosted in a subreddit dedicated to the content on Tumblr

The combined situation

AI deepfake intimate imagery of you is being hosted and discussed in a subreddit, possibly one specifically dedicated to deepfake content. Reddit's NCII removal pipeline includes both content level removal and subreddit level enforcement. When this scenario plays out on Tumblr specifically, removal proceeds through the statutory takedown process under 47 USC 223a combined with the scenario specific response that spread cases require.

Why this combination is high risk

Tumblr reblogs create persistent copies of content across hundreds of unrelated blogs. A single original post can have thousands of reblogs, each requiring a separate URL in the takedown notice. For subreddit deepfake cases, subreddits dedicated to deepfake content have been a documented enforcement target for reddit. the platform has banned multiple deepfake subreddits over the past several years, but new ones recur.

How removal proceeds

Tumblr accepts NCII reports through its content removal form and through its DMCA agent. The platform's 2018 adult content ban remains in effect, which means NCII reports also benefit from policy enforcement against any sexual content. Reddit enforcement at the subreddit level produces comprehensive removal including all hosted content and the operating community simultaneously. This is more effective than chasing individual posts.