The combined situation

Photographs of you from school yearbooks, sports programs, or other school publications have been used as input to AI deepfake tools. The school's distribution of those photographs may itself raise institutional liability questions. When this scenario plays out on Google specifically, removal proceeds through the statutory takedown process under 47 USC 223a combined with the scenario specific response that school cases require.

Why this combination is high risk

Google Search and Google Images are the discovery layer for nearly every NCII case. Removing the underlying content does not always remove the cached version from Google, and reverse image search can surface mirrors. For yearbook source deepfake cases, school yearbooks and sports programs are increasingly digitized and posted publicly online, which makes the photographs trivially available as ai generator input.

How removal proceeds

Google accepts NCII removal requests through its dedicated NCII removal form for Search and Images. Approved requests result in URL deindexing from Google Search results within 12 hours typically. Yearbook based deepfake cases produce strong evidence chains because the source material is institutionally controlled and the access to that source material is documentable.