Each major social media platform has NCII-specific reporting options. The most important distinction when reporting deepfakes is to categorize the content as NCII (non-consensual intimate imagery) rather than general misinformation or spam — NCII reports are routed to dedicated trust and safety teams with faster response times. All major platforms are covered under the TAKE IT DOWN Act and must respond to Section 223a notices within 48 hours regardless of whether the content is authentic or AI-generated.

Key facts about this term

  1. Use each platform's specific NCII reporting category Most platforms have a dedicated reporting category for non-consensual intimate imagery — look for 'Nude or sexual images of me' or 'Involuntary pornography.' Using the correct category routes your report faster.
  2. Explicitly identify the content as a deepfake in your report Some platforms have specific deepfake detection processes. Identifying content as an AI deepfake may route it to specialized reviewers with knowledge of synthetic media.
  3. File a Section 223a legal notice in parallel In-app reports are voluntary; Section 223a legal notices are mandatory. File both simultaneously. ScanErase prepares and sends the legal notices; you submit in-app reports.

Frequently asked questions

Do platforms treat deepfake reports differently from authentic NCII reports?

The TAKE IT DOWN Act requires identical treatment — deepfake NCII must be removed within 48 hours just like authentic NCII. In practice, some platforms route synthetic media reports to specialized reviewers.

What if I'm not certain whether the image is a deepfake?

You do not need to prove it is a deepfake to file a removal notice. If you are the identifiable person depicted and you did not consent, the image qualifies for removal regardless of whether it is authentic or synthetic.

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