Each major social media platform has specific reporting options for deepfakes. The most important distinction when searching for deepfakes is to categorize the content as deepfake rather than general misinformation or spam, deepfake reports are routed to dedicated trust and safety teams with faster response times. All major platforms are obligated to address discovery reports regarding deepfakes.

Key facts about this term

  1. Use each platform's specific deepfake reporting category Most platforms have a dedicated reporting category for deepfake content, look for relevant options specific to synthetic media. Using the correct category routes your report faster.
  2. Explicitly identify the content as a deepfake in your report Some platforms have specific deepfake detection processes. Identifying content as an AI deepfake may route it to specialized reviewers with knowledge of synthetic media.
  3. Keep track of your findings independently In-app reports are voluntary; maintaining your own records is essential. Use the findings from ScanErase to inform your actions.

Frequently asked questions

Do platforms treat deepfake reports differently from authentic reports?

Platforms must treat deepfake reports with the same urgency as authentic reports. However, in practice, some platforms may route synthetic media reports to specialized reviewers.

What if I'm not certain whether the image is a deepfake?

You do not need to prove it is a deepfake to file a report. If you are the identifiable person depicted and you did not consent, the image qualifies for investigation regardless of whether it is authentic or synthetic.

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