AI impersonation takes multiple forms: deepfake videos that make someone appear to say or do things they never did; voice clones used in scam calls; AI-generated social media profiles designed to impersonate a real person; and intimate imagery generated using someone's likeness. The responses can vary by form. Intimate AI imagery has specific protections. Non-intimate impersonation for fraud may relate to identity theft or impersonation statutes. Defamatory AI-generated content may support a defamation claim.

Key facts about this term

  1. Intimate AI impersonation may have specific protections AI-generated intimate imagery that depicts a real, identifiable individual usually has legal provisions addressing it.
  2. Non-intimate AI impersonation has varied solutions Impersonation on social media, AI-generated fraud calls, and fake profiles may be identified through platform guidelines, state impersonation laws, and fraud statutes.
  3. The right to one's own likeness is legally protected Right of publicity laws in most U.S. states protect individuals from unauthorized commercial use of their likeness, offering additional safeguards.

Frequently asked questions

Is it legal for someone to create an AI of my face without my consent?

Using AI to generate intimate imagery of a real identifiable person is generally illegal. Non-intimate AI impersonation may be addressed by other laws depending on the intent and consequences.

What if someone is using my face to run a social media account?

Find your face on the platform and report to the impersonation policy enforcement team. Most major platforms have explicit guidelines against impersonation and will act on reports of fake accounts.

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