Why Google content spreads quickly

Google Search and Google Images are the discovery layer for nearly every NCII case. Removing the underlying content does not always remove the cached version from Google, and reverse image search can surface mirrors.

Mexico legal framework

Ley Olimpia (federal reform of 2021 to the Código Penal Federal article 199 Octies and the General Law of Women's Access to a Life Free of Violence), plus state level implementations. From 3 to 6 years imprisonment plus fine of 500 to 1000 days minimum wage units under federal article 199 Octies. State penalties vary.

The civil erasure right under Ley Federal de Protección de Datos Personales en Posesión de los Particulares (rights of access, rectification, cancellation, opposition) is enforceable against Google regardless of where Google processes the data, where the data subject is in Mexico.

Google removal route

Google accepts NCII removal requests through its dedicated NCII removal form for Search and Images. Approved requests result in URL deindexing from Google Search results within 12 hours typically.

Google's NCII removal form is the most reliable single point of leverage in the open web. Approved removals also propagate to Google's broader index which suppresses discovery across Discover and News surfaces.

Evidence preservation specific to Google

Capture the search query that surfaces the content, the result URL, and any cached or thumbnail versions. Google retains cached snapshots that may persist for weeks after the underlying content is removed.

Five step removal process

  1. 1

    Capture evidence from Google

    Capture the search query that surfaces the content, the result URL, and any cached or thumbnail versions. Google retains cached snapshots that may persist for weeks after the underlying content is removed.

  2. 2

    File Ley Olimpia criminal complaint

    Report to local police or national cybercrime unit. Frente Nacional para la Sororidad can assist.

  3. 3

    Submit Ley Federal de Protección de Datos Personales en Posesión de los Particulares (rights of access, rectification, cancellation, opposition) erasure request to Google

    Google accepts NCII removal requests through its dedicated NCII removal form for Search and Images. Approved requests result in URL deindexing from Google Search results within 12 hours typically. The request must identify the URLs and cite the legal basis. INAI accepts complaints for non compliance.

  4. 4

    Run a biometric scan to find every other hosting location

    Content rarely stays on one platform. ScanErase identifies every current location in a single scan including mirrored copies and AI generated variants of the same image.

  5. 5

    Dispatch parallel TAKE IT DOWN Act notice to Google

    Google is a covered platform with a 48 hour federal removal obligation. ScanErase files the notice within 5 minutes of authorisation.

Frequently asked questions

Can Google be required to remove intimate images of a Mexico resident?

Yes. Ley Federal de Protección de Datos Personales en Posesión de los Particulares (rights of access, rectification, cancellation, opposition) gives any data subject in Mexico the right to require erasure. Google operates a dedicated NCII removal portal that processes these requests. Where Google is also subject to US jurisdiction, the TAKE IT DOWN Act adds a 48 hour federal obligation.

What is the criminal exposure of the person who posted to Google from Mexico?

Ley Olimpia (federal reform of 2021 to the Código Penal Federal article 199 Octies and the General Law of Women's Access to a Life Free of Violence), plus state level implementations. From 3 to 6 years imprisonment plus fine of 500 to 1000 days minimum wage units under federal article 199 Octies. State penalties vary.

How does Google verify a Mexico erasure request?

Google accepts NCII removal requests through its dedicated NCII removal form for Search and Images. Approved requests result in URL deindexing from Google Search results within 12 hours typically. INAI can be petitioned if Google fails to act within the statutory window.

What evidence should I capture from Google?

Capture the search query that surfaces the content, the result URL, and any cached or thumbnail versions. Google retains cached snapshots that may persist for weeks after the underlying content is removed.

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