Why Facebook content spreads quickly

Facebook Groups can host closed NCII trading communities that escape automated moderation. Marketplace listings have been used to distribute NCII as fake product images, and Profile photos can be reverse searched.

New Zealand legal framework

Harmful Digital Communications Act 2015, sections 22 (causing harm by posting digital communication) and 22A (posting intimate visual recording without consent). Section 22A: up to 3 years imprisonment for individuals. Section 22 general offence: up to 2 years.

The civil erasure right under Privacy Act 2020 (right to access and correct, plus information privacy principle 5) is enforceable against Facebook regardless of where Facebook processes the data, where the data subject is in New Zealand.

Facebook removal route

Facebook accepts NCII reports through Meta's NCII portal and through the in app report flow. Marketplace, Groups, and Profile content all share the same reporting pipeline.

Meta operates the NCII Hash Database Pilot in cooperation with the Cyber Civil Rights Initiative. A successful Facebook removal often produces a hash that is propagated to Instagram and other Meta platforms automatically.

Evidence preservation specific to Facebook

Capture the post URL, the group name, and the user profile URL. Facebook retains content metadata for 90 days post deletion which supports subpoena requests through Facebook Law Enforcement Online Requests.

Five step removal process

  1. 1

    Capture evidence from Facebook

    Capture the post URL, the group name, and the user profile URL. Facebook retains content metadata for 90 days post deletion which supports subpoena requests through Facebook Law Enforcement Online Requests.

  2. 2

    File Harmful Digital Communications Act 2015 criminal complaint

    Report to local police or national cybercrime unit. Netsafe can assist.

  3. 3

    Submit Privacy Act 2020 (right to access and correct, plus information privacy principle 5) erasure request to Facebook

    Facebook accepts NCII reports through Meta's NCII portal and through the in app report flow. Marketplace, Groups, and Profile content all share the same reporting pipeline. The request must identify the URLs and cite the legal basis. Privacy Commissioner accepts complaints for non compliance.

  4. 4

    Run a biometric scan to find every other hosting location

    Content rarely stays on one platform. ScanErase identifies every current location in a single scan including mirrored copies and AI generated variants of the same image.

  5. 5

    Dispatch parallel TAKE IT DOWN Act notice to Facebook

    Facebook is a covered platform with a 48 hour federal removal obligation. ScanErase files the notice within 5 minutes of authorisation.

Frequently asked questions

Can Facebook be required to remove intimate images of a New Zealand resident?

Yes. Privacy Act 2020 (right to access and correct, plus information privacy principle 5) gives any data subject in New Zealand the right to require erasure. Facebook operates a dedicated NCII removal portal that processes these requests. Where Facebook is also subject to US jurisdiction, the TAKE IT DOWN Act adds a 48 hour federal obligation.

What is the criminal exposure of the person who posted to Facebook from New Zealand?

Harmful Digital Communications Act 2015, sections 22 (causing harm by posting digital communication) and 22A (posting intimate visual recording without consent). Section 22A: up to 3 years imprisonment for individuals. Section 22 general offence: up to 2 years.

How does Facebook verify a New Zealand erasure request?

Facebook accepts NCII reports through Meta's NCII portal and through the in app report flow. Marketplace, Groups, and Profile content all share the same reporting pipeline. Privacy Commissioner can be petitioned if Facebook fails to act within the statutory window.

Can the New Zealand regulator force Facebook to remove content?

Netsafe is the statutory approved agency under the HDCA. The District Court can issue takedown orders under section 19 with binding effect on online content hosts.

What evidence should I capture from Facebook?

Capture the post URL, the group name, and the user profile URL. Facebook retains content metadata for 90 days post deletion which supports subpoena requests through Facebook Law Enforcement Online Requests.

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