Remove data broker listing content from Baidu

Why this happens on Baidu

• Baidu indexes content from Chinese platforms that are otherwise inaccessible to Western search. NCII content originating in or mirrored to Chinese forums is frequently discoverable only through Baidu.
• Data broker sites aggregate content from across the open web and license it to third parties for background checks, marketing, and people search functionality. Aggregation amplifies the discoverability of NCII.
• Most data broker sites support opt out requests under CCPA, CPRA, and equivalent state laws. NCII content also triggers separate removal obligations independent of the general opt out process.
• Cross platform spread is the rule, not the exception. Content first appearing on Baidu typically reaches between four and twelve additional platforms within 72 hours through reposts, mirrors, and screenshot redistribution.

The takedown process

What to do, step by step

1. 01
   Document every instance before reporting Capture full page screenshots with the URL bar visible, the posting account handle, and the upload timestamp. The data broker site's listing of you with full URL
2. 02
   Run a biometric scan to find every copy across platforms Content first appearing on Baidu rarely stays there. ScanErase indexes 2.4 billion face embeddings across 200 plus platforms and identifies every current hosting location in a single scan, including AI generated derivatives.
3. 03
   Dispatch the takedown notice to Baidu Baidu accepts removal requests through its dedicated complaints portal in Mandarin. Baidu Tieba and Baidu Image Search require separate filings.
4. 04
   Preserve identification metadata for subpoena Even anonymous accounts produce identifiable metadata through Baidu. Account creation IP, device fingerprint, and posting history support law enforcement subpoena to identify the perpetrator. Doe defendant filings preserve civil claims while identification proceeds.
5. 05
   Deindex from search alongside source removal Search engine deindexing is independent of source removal. File the Baidu NCII removal request even if the underlying source has been taken down, because cached and thumbnail copies persist on the search engine for weeks after the source is gone.
6. 06
   File a police report and preserve the legal record 47 USC 223a TAKE IT DOWN Act for the NCII content provides the federal basis for the takedown. Document every notice sent, every platform response, and every removal confirmation in a single evidence file. ScanErase produces this Verified Removal Package automatically as your case progresses.

Legal context

• Baidu operates under PRC law and responds primarily to PRC legal process. For non Chinese nationals, the practical removal route is through Baidu's user complaint system rather than legal demand.
• 47 USC 223a TAKE IT DOWN Act for the NCII content
• CCPA and CPRA right to delete claims for the broader broker listing
• Capture the search URL and the source URL. Baidu's caching is aggressive and translation between Chinese and English search terms may surface different result sets.