Remove face swap deepfake content from Bluesky

Why this happens on Bluesky

• Bluesky's open ATProto network allows third party clients and appViews to display the same content. A removal from the official Bluesky app does not always remove from third party clients.
• Face swap tools require only a clear facial photograph and produce convincing video output in under an hour on consumer hardware. Public LinkedIn and Instagram photos are routinely used as source material.
• Face swap content is frequently distributed through dedicated deepfake forums and Telegram channels before reaching mainstream porn sites. Early discovery through biometric scanning prevents wider distribution.
• Cross platform spread is the rule, not the exception. Content first appearing on Bluesky typically reaches between four and twelve additional platforms within 72 hours through reposts, mirrors, and screenshot redistribution.

The takedown process

What to do, step by step

1. 01
   Document every instance before reporting Capture full page screenshots with the URL bar visible, the posting account handle, and the upload timestamp. Full page screenshot of every URL where the face swap content appears
2. 02
   Run a biometric scan to find every copy across platforms Content first appearing on Bluesky rarely stays there. ScanErase indexes 2.4 billion face embeddings across 200 plus platforms and identifies every current hosting location in a single scan, including AI generated derivatives.
3. 03
   Dispatch the takedown notice to Bluesky Bluesky accepts NCII reports through its in app moderation flow and through its trust and safety email. The PDS architecture means content is hosted on individual personal data servers in addition to the network appView.
4. 04
   Capture the AI tool fingerprint for the legal record Most AI generated NCII contains visible artifacts or watermarks indicating the specific tool used. Capture this evidence alongside the content itself. The AI tool operator may be a separate defendant in addition to the distributor.
5. 05
   Escalate through hosting and CDN if required Bluesky uses a federated PDS model where content is stored on individual data servers. Removing from the appView removes visibility but the underlying PDS may still serve the content to other appViews.
6. 06
   File a police report and preserve the legal record 47 USC 223a TAKE IT DOWN Act covering synthetic and AI generated NCII provides the federal basis for the takedown. Document every notice sent, every platform response, and every removal confirmation in a single evidence file. ScanErase produces this Verified Removal Package automatically as your case progresses.

Legal context

• Bluesky crossed the covered platform threshold in 2025. The platform's open architecture means TAKE IT DOWN Act notices should be filed both with Bluesky and with any third party appView indexing the content.
• 47 USC 223a TAKE IT DOWN Act covering synthetic and AI generated NCII
• Right of publicity claims for unauthorized commercial use of likeness
• Capture the Bluesky post URL, the author handle, and the at:// URI. The at:// URI is the canonical identifier across the network and is required for federated takedown effectiveness.