Remove press leak content from Google

Why this happens on Google

• Google Search and Google Images are the discovery layer for nearly every NCII case. Removing the underlying content does not always remove the cached version from Google, and reverse image search can surface mirrors.
• Press distribution of NCII typically occurs in tabloid contexts, in connection with public scandal coverage, or accidentally in image galleries. The First Amendment does not protect the distribution of NCII.
• Press outlets have their own legal counsel and corrections processes. Direct legal contact through outlet counsel typically produces faster removal than public reporting processes.
• Cross platform spread is the rule, not the exception. Content first appearing on Google typically reaches between four and twelve additional platforms within 72 hours through reposts, mirrors, and screenshot redistribution.

The takedown process

What to do, step by step

1. 01
   Document every instance before reporting Capture full page screenshots with the URL bar visible, the posting account handle, and the upload timestamp. Full page screenshot of the published article and any image galleries
2. 02
   Run a biometric scan to find every copy across platforms Content first appearing on Google rarely stays there. ScanErase indexes 2.4 billion face embeddings across 200 plus platforms and identifies every current hosting location in a single scan, including AI generated derivatives.
3. 03
   Dispatch the takedown notice to Google Google accepts NCII removal requests through its dedicated NCII removal form for Search and Images. Approved requests result in URL deindexing from Google Search results within 12 hours typically.
4. 04
   Engage outlet counsel directly through legal channels Press and media outlets respond faster to direct legal contact than to public reporting processes. The outlet's general counsel can authorize takedown without the editorial review delays of the standard corrections process.
5. 05
   Deindex from search alongside source removal Search engine deindexing is independent of source removal. File the Google NCII removal request even if the underlying source has been taken down, because cached and thumbnail copies persist on the search engine for weeks after the source is gone.
6. 06
   File a police report and preserve the legal record 47 USC 223a TAKE IT DOWN Act for the press distributed NCII provides the federal basis for the takedown. Document every notice sent, every platform response, and every removal confirmation in a single evidence file. ScanErase produces this Verified Removal Package automatically as your case progresses.

Legal context

• Google's NCII removal form is the most reliable single point of leverage in the open web. Approved removals also propagate to Google's broader index which suppresses discovery across Discover and News surfaces.
• 47 USC 223a TAKE IT DOWN Act for the press distributed NCII
• State NCII statutes which apply to press defendants
• Capture the search query that surfaces the content, the result URL, and any cached or thumbnail versions. Google retains cached snapshots that may persist for weeks after the underlying content is removed.