Remove classmate sharing content from Tumblr

Why this happens on Tumblr

• Tumblr reblogs create persistent copies of content across hundreds of unrelated blogs. A single original post can have thousands of reblogs, each requiring a separate URL in the takedown notice.
• Classmate sharing is among the most common school age NCII patterns. Content typically spreads through Snapchat, Instagram DMs, and class group chats first, then leaks to wider audiences.
• Schools have independent legal obligations under Title IX and state NCII school laws. Reporting to the school produces a parallel investigation distinct from any criminal action.
• Cross platform spread is the rule, not the exception. Content first appearing on Tumblr typically reaches between four and twelve additional platforms within 72 hours through reposts, mirrors, and screenshot redistribution.

The takedown process

What to do, step by step

1. 01
   Document every instance before reporting Capture full page screenshots with the URL bar visible, the posting account handle, and the upload timestamp. Screenshots of every instance where the content has appeared, with usernames and dates
2. 02
   Run a biometric scan to find every copy across platforms Content first appearing on Tumblr rarely stays there. ScanErase indexes 2.4 billion face embeddings across 200 plus platforms and identifies every current hosting location in a single scan, including AI generated derivatives.
3. 03
   Dispatch the takedown notice to Tumblr Tumblr accepts NCII reports through its content removal form and through its DMCA agent. The platform's 2018 adult content ban remains in effect, which means NCII reports also benefit from policy enforcement against any sexual content.
4. 04
   Notify the school's Title IX office Schools have independent legal obligations under Title IX and most state student safety statutes. The school investigation is a separate parallel track to your personal removal action and may produce remedies that are not available through the platform process alone.
5. 05
   Notify Google and Bing for search deindexing Search engine deindexing runs in parallel to platform removal. Even after the original is removed, search engines retain cached thumbnails and snippets for weeks. File NCII removal requests with both Google and Bing alongside the platform notice.
6. 06
   File a police report and preserve the legal record 47 USC 223a TAKE IT DOWN Act for platform removal provides the federal basis for the takedown. Document every notice sent, every platform response, and every removal confirmation in a single evidence file. ScanErase produces this Verified Removal Package automatically as your case progresses.

Legal context

• Tumblr is owned by Automattic and has historically been responsive to NCII reports. The combination of the adult content ban policy and the TAKE IT DOWN Act gives multiple grounds for removal of any reblog chain.
• 47 USC 223a TAKE IT DOWN Act for platform removal
• Title IX obligations on the school for sex based harassment and NCII
• Capture the original post URL, the original blog name, and as many reblog URLs as possible. Tumblr's reblog graph is queryable through its API which enables batched removal requests for known reblog chains.