The combined situation

Reface is the largest face swap mobile application by downloads, with hundreds of millions of installs. It is marketed for entertainment use but the technology is identical to that used in deepfake NCII production. When Reface output appears on Facebook, removal proceeds through the statutory takedown process under 47 USC 223a combined with source attribution to strengthen the legal claim.

Why this combination is high risk

Reface is broadly considered a low risk service due to active content moderation, but its model architecture has been replicated in higher risk derivative services. On Facebook specifically, facebook groups can host closed ncii trading communities that escape automated moderation. marketplace listings have been used to distribute ncii as fake product images, and profile photos can be reverse searched.

How removal proceeds

Facebook accepts NCII reports through Meta's NCII portal and through the in app report flow. Marketplace, Groups, and Profile content all share the same reporting pipeline. Source attribution to Reface is documented through reface outputs display a characteristic logo watermark in the free tier and use a recognizable temporal smoothing algorithm in video output, which strengthens the takedown notice and supports parallel legal action.

Choose your legal action

Reface on other platforms