What Reface is

Reface is the largest face swap mobile application by downloads, with hundreds of millions of installs. It is marketed for entertainment use but the technology is identical to that used in deepfake NCII production.

How to identify Reface output

Reface outputs display a characteristic logo watermark in the free tier and use a recognizable temporal smoothing algorithm in video output.

Why this app carries elevated risk

Reface is broadly considered a low risk service due to active content moderation, but its model architecture has been replicated in higher risk derivative services.

Primary legal lever

Reface is currently operating without major regulatory restriction, which means removal action proceeds primarily against the distribution layer. Delaware corporate registration supports direct civil claim filing in United States courts. Reface has terms of service prohibiting NCII use which support both account termination and civil claims for breach.

Where Reface content appears