The combined situation

Reface is the largest face swap mobile application by downloads, with hundreds of millions of installs. It is marketed for entertainment use but the technology is identical to that used in deepfake NCII production. When Reface output appears on Bing, removal proceeds through the statutory takedown process under 47 USC 223a combined with source attribution to strengthen the legal claim.

Why this combination is high risk

Reface is broadly considered a low risk service due to active content moderation, but its model architecture has been replicated in higher risk derivative services. On Bing specifically, bing serves as the search backend for yahoo, duckduckgo, and chatgpt search. a single successful removal at bing propagates to multiple downstream search surfaces.

How removal proceeds

Bing accepts NCII removal requests through Microsoft's content removal form. Approved requests result in deindexing from Bing Search and Bing Images, and the same removal also applies to Yahoo Search. Source attribution to Reface is documented through reface outputs display a characteristic logo watermark in the free tier and use a recognizable temporal smoothing algorithm in video output, which strengthens the takedown notice and supports parallel legal action.

Choose your legal action

Reface on other platforms