The combined situation

Reface is the largest face swap mobile application by downloads, with hundreds of millions of installs. It is marketed for entertainment use but the technology is identical to that used in deepfake NCII production. When Reface output appears on Baidu, removal proceeds through the statutory takedown process under 47 USC 223a combined with source attribution to strengthen the legal claim.

Why this combination is high risk

Reface is broadly considered a low risk service due to active content moderation, but its model architecture has been replicated in higher risk derivative services. On Baidu specifically, baidu indexes content from chinese platforms that are otherwise inaccessible to western search. ncii content originating in or mirrored to chinese forums is frequently discoverable only through baidu.

How removal proceeds

Baidu accepts removal requests through its dedicated complaints portal in Mandarin. Baidu Tieba and Baidu Image Search require separate filings. Source attribution to Reface is documented through reface outputs display a characteristic logo watermark in the free tier and use a recognizable temporal smoothing algorithm in video output, which strengthens the takedown notice and supports parallel legal action.

Choose your legal action

Reface on other platforms