The combined situation

Reface is the largest face swap mobile application by downloads, with hundreds of millions of installs. It is marketed for entertainment use but the technology is identical to that used in deepfake NCII production. When Reface output appears on Google, removal proceeds through the statutory takedown process under 47 USC 223a combined with source attribution to strengthen the legal claim.

Why this combination is high risk

Reface is broadly considered a low risk service due to active content moderation, but its model architecture has been replicated in higher risk derivative services. On Google specifically, google search and google images are the discovery layer for nearly every ncii case. removing the underlying content does not always remove the cached version from google, and reverse image search can surface mirrors.

How removal proceeds

Google accepts NCII removal requests through its dedicated NCII removal form for Search and Images. Approved requests result in URL deindexing from Google Search results within 12 hours typically. Source attribution to Reface is documented through reface outputs display a characteristic logo watermark in the free tier and use a recognizable temporal smoothing algorithm in video output, which strengthens the takedown notice and supports parallel legal action.