Deepfakes created from Facebook tagged photographs on Tumblr

The combined situation

Photographs of you from Facebook, including tagged photos posted by other users, have been used as input to AI deepfake tools. The Facebook tagging system creates a wide attack surface that no individual user can fully restrict. When this scenario plays out on Tumblr specifically, removal proceeds through the statutory takedown process under 47 USC 223a combined with the scenario specific response that source cases require.

Why this combination is high risk

Tumblr reblogs create persistent copies of content across hundreds of unrelated blogs. A single original post can have thousands of reblogs, each requiring a separate URL in the takedown notice. For facebook source deepfake cases, facebook tagged photographs are accessible to a much wider audience than individual privacy settings suggest because the tagging system is governed by the original poster's settings.

How removal proceeds

Tumblr accepts NCII reports through its content removal form and through its DMCA agent. The platform's 2018 adult content ban remains in effect, which means NCII reports also benefit from policy enforcement against any sexual content. Facebook tag history is preserved in Meta records and is recoverable through subpoena even after untagging, which preserves the source connection evidence.