Deepfake intimate content created using your likeness in Australia
AI generated content placing your face or likeness into intimate scenes you never participated in has appeared online. The TAKE IT DOWN Act explicitly covers AI generated and synthetic NCII as well as authentic content.
AU
jurisdiction
Online
primary statute
48 hr
TAKE IT DOWN Act window
Regulator power
enforcement route
Tl;dr
In Australia, this conduct is prosecuted under Online Safety Act 2021 (Cth) Part 6 plus Criminal Code (Cth) s.474.17A. The civil erasure route runs through Privacy Act 1988 plus eSafety removal notice scheme and OAIC. Where the host platform is subject to US jurisdiction, the TAKE IT DOWN Act adds a 48 hour platform removal obligation in parallel.
Why this happens
Open source deepfake tools require only a single clear facial photograph to produce convincing synthetic intimate content. Any public photo on social media or LinkedIn can be the source.
Targeted deepfake attacks frequently begin in private Telegram or Discord communities and spread to public sites within days. Early detection through biometric scanning is the only reliable way to find every copy.
Legal framework in Australia
Online Safety Act 2021 image based abuse scheme plus Criminal Code Act 1995 (Cth) section 474.17A. Criminal: up to 7 years imprisonment. Civil: penalties up to AU$156,500 for individuals and AU$782,500 for corporations per contravention.
Australia operates the world's most aggressive intimate image enforcement regime through the eSafety Commissioner. Removal notices carry binding 24 hour deadlines with substantial civil penalties for non compliance, separately from criminal liability under the federal Criminal Code.
Evidence to preserve
- Full page screenshot of every URL where the content appears
- The username and account handle that posted the content
- Any source images credited or visibly used, which proves the deepfake derivation
- The video or image file itself, downloaded for evidence preservation
Do not: Do not amplify the content by responding publicly. Engagement increases visibility and may also be used by the perpetrator to claim consent or interaction.
Five step removal process
-
1
Preserve all evidence first
Full page screenshot of every URL where the content appears. The username and account handle that posted the content.
-
2
File the Online Safety Act 2021 (Cth) Part 6 plus Criminal Code (Cth) s.474.17A criminal complaint
Report to local police or the national cybercrime unit. eSafety Commissioner image based abuse scheme can assist.
-
3
Submit an erasure request under Privacy Act 1988 plus eSafety removal notice scheme
Each major platform has a designated data protection contact. The request must cite the legal basis and identify the URLs. The platform has 30 days to respond. OAIC accepts complaints for non compliance.
-
4
Run a biometric scan to find every additional copy
Content posted to one platform is rarely confined to one platform. ScanErase identifies every current hosting location in a single scan, including mirror copies and AI generated variants.
-
5
File TAKE IT DOWN Act notices for covered platforms
Use your scan report to file the federal 48 hour notice yourself, in parallel with your domestic rights. The two regimes are cumulative, not exclusive.
Statutory citations to include in your complaint
- Online Safety Act 2021 image based abuse scheme plus Criminal Code Act 1995 (Cth) section 474.17A
- Privacy Act 1988 plus eSafety removal notice scheme
- US TAKE IT DOWN Act for any covered platform
- Right of publicity claims under state law for unauthorized commercial use of likeness
- State deepfake specific statutes in California, Texas, New York, and a growing list of jurisdictions
Frequently asked questions
Is deepfake of me a crime in Australia?
Yes. Online Safety Act 2021 image based abuse scheme plus Criminal Code Act 1995 (Cth) section 474.17A criminalises this conduct. Criminal: up to 7 years imprisonment. Civil: penalties up to AU$156,500 for individuals and AU$782,500 for corporations per contravention.
What evidence should a Australia victim of deepfake of me preserve?
Full page screenshot of every URL where the content appears. The username and account handle that posted the content. Any source images credited or visibly used, which proves the deepfake derivation. The video or image file itself, downloaded for evidence preservation.
Does Privacy Act 1988 apply to this scenario?
Yes. Privacy Act 1988 plus eSafety removal notice scheme gives the victim a direct erasure right against any platform processing the imagery. OAIC enforces non compliance.
What support is available in Australia for deepfake of me?
eSafety Commissioner image based abuse scheme provides direct support to victims and can assist with both the criminal complaint and the platform removal process. Contact at https://www.esafety.gov.au/key-issues/image-based-abuse.
Can a Australia victim also file a US TAKE IT DOWN Act notice?
Yes when the hosting platform is subject to US jurisdiction. The 48 hour federal removal obligation runs in parallel with rights under Online Safety Act 2021 (Cth) Part 6 plus Criminal Code (Cth) s.474.17A and Privacy Act 1988 plus eSafety removal notice scheme.
Remove every copy now
One scan. Coordinated removal under Online Safety Act 2021 (Cth) Part 6 plus Criminal Code (Cth) s.474.17A, Privacy Act 1988 plus eSafety removal notice scheme, and the TAKE IT DOWN Act.
Start a private scan